Posterous is the brand of the lightweight blogging service which can publish the article in a simple way. Users just need to write an email and send it to Posterous to complete released! This way is very easy to use and become popular by many users. User can write anytime with no word limit and no pressure. Posterous provides simple interface for user to manage. The menu design is also simple and the most important thing is very easy to publish. These are all the advantages of lightweight products to compete with other competitors.
Posterous now just only have 6 employees, however, there are 12 million visitors per month and more than 25 million page views. It proofs the idea which we learned in class "doing more with less".
In this time of competition and emphasis on community, perhaps we can consider a simple form of services to reach the specific needs and access to users of all ages. Posterous shows a successful lightweight product, it is worth to think about that!
Reference:
Redpoint Invests $4.4 Million In Fast Growing Posterous
Great post. I agree with you that this innovative service make sharing information more easily. It is surprising that such small number of staffs can support so many users in Posterous. It is a very good example for this pattern.
ReplyDeleteGood explanation, I can see your example is directly to the concept of lightweight product.
ReplyDeleteHi, Wilson.
ReplyDeleteThis is a good web 2.0 app and very useful site of social media. It seems like Posterous imitate concepts and business model from Twitter. use the same model of harnessing the collective intelligence. Has Posterous got anything different from Twitter/Facebook?
Very nice way for posting something across multiple platform use various ways,interesting app,might try one day
ReplyDeleteInteresting APP. It's my first time to know about it. I found it is a little bit like Tumble. I like their compact interface. Thanks for introducing it for me.
ReplyDeleteCool, what a convenience apps .
ReplyDeleteBut is it will repeat information again and again?
Because people always have their friends different communication tools. For example , I have you twitter and facebook so I will see the same info. twice. Sometimes it will noise people.....
very interesting web 2.0 application that allows user to posting something across multiple platform use various ways, to save some times. good example for this pattern.
ReplyDelete